Uncle Goose
- Headquarters
- Grand Rapids, MI
- Manufacturing
- Grand Rapids, MI
- Categories
- baby-and-kids
Uncle Goose makes wooden alphabet and picture blocks in Grand Rapids, Michigan. William Bultman started it in 1983 after finding that nobody in the country still made the classic inch-and-three-quarter alphabet block. He began in the family garage. His son Pete now owns the company, which works out of a factory in a Grand Rapids industrial park.
The origin claim is broader than most. Uncle Goose says the wood, the ink and the packaging are all American, and that it uses no non-US materials or labor. The blocks are Great Lakes basswood, printed and embossed in the Michigan shop, and even the wagon wheels are turned in Maine. Every product page checked carries the same “100% made in the USA” line. A 2024 profile in The Lakeshore, a West Michigan publication, visited the factory, met the owner and staff, and confirms the Grand Rapids operation and the regional basswood.
The range runs from the Classic ABC set to around two dozen language sets, Braille sets, science and history themes, and maple planet “rollers”. All of it is made in the same shop.
The record
Uncle Goose says its toys are made by hand in Michigan from US wood, ink and packaging, with no foreign materials or labor
“Uncle Goose toys are hand-manufactured in Michigan. We don't use any non-USA materials or labor. The wood, the ink, the packaging? It's all Made in the USA.”
unclegoose.comRetrieved
The company began hand-making alphabet blocks in Grand Rapids in 1983 and is run today by the founder's son
“In 1983, William Bultman felt shocked and dismayed when he learned no one in the USA seemed to be making wood blocks for children anymore. He began hand-manufacturing classic wood alphabet blocks in Grand Rapids, Michigan. He called his company "Uncle Goose". Today, Bultman's son Pete runs the company his father started.”
unclegoose.comRetrieved
A West Michigan publication visited the factory and describes the company's Grand Rapids operation and its owner
“"This region is ideal for what we do," Bultman says. "The availability of skilled labor and affordable space allows us to keep our operations here."”
thelakeshorewm.comRetrieved
Domain record
unclegoose.com was registered on .It dates the domain, not the business: a maker that moved to a new address reads young here, and an old domain says nothing about who holds it now.
RDAP registry record · checked 19 Sep 2026
Products
Where to buyBraille ABC Blocks
Where to buyClassic ABC Blocks
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