Thorogood
- Headquarters
- Merrill, WI
- Manufacturing
- Merrill, WI · Marshfield, WI · Imported (series not disclosed)
- Categories
- boots-and-work-footwear
Thorogood is the third split-line record in this category and the one most likely to surprise people, because the brand reads as wholly American and its parent, Weinbrenner, genuinely has made footwear in Wisconsin since 1892 and is employee owned.
The catalogue is not wholly American. Thorogood prints a Country of Origin line on every product page — a good habit, and one that makes this brand easy to check — and on the Crosstrex series that line says Imported. So the brand-level mark here is the floor, and the domestic lines are recorded as exceptions to it. The candidate list had Thorogood at the top tier; that was reading the American Heritage line as the whole company.
Even the American Heritage line sits at the second mark rather than the first, and Weinbrenner is the one saying so. Its own words are that most components are domestic, that some materials come from global sources, and that this is why the label reads “Made in USA with USA & Globally Sourced Components” with final construction completed in Wisconsin union factories. That is domestic assembly with imported content, described plainly. We have taken the company at its word rather than rounding it up.
The practical advice this record exists to give: check the series before you check the flag. On 2026-07-23 we read the Country of Origin line on one product from each series. American Heritage, American Legacy and 1957 all showed “Made in USA with USA and globally sourced components”. Crosstrex showed “Imported”. The Job-Site series showed no Country of Origin line at all, which is the one answer worse than either — and the reason this brand does not get a verified domestic mark at the brand level.
The record
Part of the range is imported, and the brand labels it as such per product
“Country of Origin: Imported”
thorogoodusa.comRetrieved
Domestic boots carry a qualified label, with final construction in Wisconsin union plants
“At Weinbrenner, we strive to uphold this tradition by sourcing most of our components domestically, including our premium USA leather hides. However, there are instances where we utilize quality materials from global sources to ensure the excellence of our products. That is why you see a "Made in USA with USA & Globally Sourced Components" label on our footwear. Final construction on those boots is always completed in our Union factories in Wisconsin.”
thorogoodusa.comRetrieved
The American Heritage series is covered by that qualified domestic label
“All Thorogood American Heritage Series work boots are made in the USA with USA and Globally Sourced Components.”
thorogoodusa.comRetrieved
Wisconsin's economic development agency records Weinbrenner production plants at Merrill and Marshfield
“In addition to its Merrill site, Weinbrenner has a manufacturing plant in Marshfield; both production sites are managed in partnership with members of local labor unions.”
wedc.orgRetrieved
Domain record
thorogoodusa.com was registered on .It dates the domain, not the business: a maker that moved to a new address reads young here, and an old domain says nothing about who holds it now.
RDAP registry record · checked 19 Sep 2026
Products
Where to buyAmerican Heritage 6" Moc Toe
Assembled in USAThis item carries a different mark from Thorogood as a whole, so it has its own record.
The product page states a qualified domestic country of origin
“Country of Origin: Made in USA with USA and globally sourced components”
thorogoodusa.comRetrieved
The qualified label means final construction in Wisconsin with some global materials
“there are instances where we utilize quality materials from global sources to ensure the excellence of our products. That is why you see a "Made in USA with USA & Globally Sourced Components" label on our footwear. Final construction on those boots is always completed in our Union factories in Wisconsin.”
thorogoodusa.comRetrieved
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