Gustin
- Headquarters
- San Francisco, CA
- Manufacturing
- San Francisco, CA · California · Canada · Italy (sneakers)
- Categories
- apparel
Gustin is a San Francisco menswear company that sells jeans, shirts, knits, jackets and chinos through crowdfunded campaigns. A style is made only once enough customers have pre-ordered it. The brand says it sews 95% of what it sells with American factory partners, most of it in California, from fabric it buys around the world.
In 2014 the city’s newspaper found Gustin jeans in production at a downtown San Francisco denim factory, which matches the brand’s claim, though that report is now several years old.
It is a split line, and Gustin counts it out for you: 90% of the range is made in California, 5% in Canada, and the sneakers are made in Italy. The Canadian and Italian goods carry the Gustin name like the rest, so the brand’s mark here is the floor, and the California-sewn jeans and chinos below carry their own marks with the origin line from each campaign page quoted.
The cloth is a separate question from the sewing and it moves the same way. Much of it is Japanese, with Italian and other imported fabric alongside some American denim and North Carolina twill, which is why the American-sewn garments sit at the second mark rather than the first. Look for “Cut and sewn in California” on the campaign page.
The record
Gustin says it sews 95% of what it sells in the US, from fabric sourced worldwide
“Gustin works with exceptional factory partners right here in the USA to produce 95% of what we sell. We source unique and rare fabrics from around the globe and then sew them into exceptional garments on our home soil”
weargustin.comRetrieved
A small part of the range is made outside the US
“90% are made in California, 5% in Canada and our sneakers are made in Italy.”
weargustin.comRetrieved
The San Francisco Chronicle placed Gustin's jeans in production at a San Francisco denim factory
“Their business builds on San Francisco's 141-year history of denim craftsmanship in a modern way: with an efficient, direct-to-customer distribution model. The brand is also one of the few truly able to claim that they are made in San Francisco.”
sfgate.comRetrieved
Domain record
weargustin.com was registered on .It dates the domain, not the business: a maker that moved to a new address reads young here, and an old domain says nothing about who holds it now.
RDAP registry record · checked 19 Sep 2026
Products
Where to buy#1 Light Khaki American Chino
Assembled in USAThis item carries a different mark from Gustin as a whole, so it has its own record.
The product page says the chinos are cut and sewn in California from North Carolina twill
“Cut and sewn in California”
weargustin.comRetrieved
Where to buy#25 Natural Indigo 2 Selvedge Jeans
Assembled in USAThis item carries a different mark from Gustin as a whole, so it has its own record.
The product page says the jeans are cut and sewn in California from Japanese selvedge denim
“Cut and sewn in California”
weargustin.comRetrieved
Where to buy#355 American One Five Jeans
Assembled in USAThis item carries a different mark from Gustin as a whole, so it has its own record.
The product page says the jeans are cut and sewn in California from American denim
“Cut and sewn in California”
weargustin.comRetrieved
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