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Graf Lantz

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US Company, ImportedVerified
A woman in profile wearing a sleeveless beige jumpsuit carries a sage-green felt tote bag with brown leather trim over her forearm.
Headquarters
Los Angeles, CA
Manufacturing
Los Angeles, CA · Mexico (Maru clogs) · Peru (Haus alpaca blankets)
Categories
cookware-and-kitchen · leather-goods-and-bags · home-goods

Graf Lantz was started in Los Angeles in 2008 by Holger Graf, a Bavarian structural engineer, and Daniel Lantz, whose design sense comes from years in Japan. It began with a roll of thick merino felt — the material of the beer coaster in every Bavarian tavern — and an industrial sewing machine, and grew into a studio and factory in a century-old former grocery store on West Temple Street in Silver Lake. Coasters, trivets and placemats are still the core of it; bags, desk pads, bins, trays and seat cushions in the same felt, edged with vegetable-tanned leather, are the rest.

The cutting and sewing is Los Angeles work. The brand says so on every felt product page, its careers page puts “all items” in the Silver Lake factory, and the Los Angeles Business Journal calls the company a Silver Lake-based manufacturer outright. What is not made here is the felt itself, and the felt is the product: it is milled by two factories in Bavaria from wool grown in New Zealand, South Africa, South America and Europe, and US import records show it arriving at the Temple Street address from a German mill. A coaster that is German felt cut and finished in California is the second mark as the tier is defined — final assembly here, the principal material from abroad — and that is where the whole felt range sits.

It is a split line, and the limit is the edge of the felt. The Maru clogs say “Made in Mexico”, the Haus alpaca blankets and throws say “Made in Peru”, and the cotton net totes say nothing about where they are made at all. Those are finished goods under the Graf Lantz name, which puts the brand’s mark at the floor; the eight felt pieces below carry their own marks, each with the line from its own page quoted.

If the product page says merino wool and “Made in USA”, it is the Los Angeles work described above. If it says alpaca, cotton or clog, it is not. That one bullet in the details panel is the whole answer, and Graf Lantz prints it on every listing.

The record

Domain record

graflantz.com was registered on .It dates the domain, not the business: a maker that moved to a new address reads young here, and an old domain says nothing about who holds it now.

RDAP registry record · checked 19 Sep 2026

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